Frequently Asked Questions

Badi is a Youth Solutions Partner that offers end-to-end solutions focused on the youth vertical for brands. It provides everything needed in youth marketing, from campus activations to influencer campaigns, event production to digital content creation, under one roof.

Both. Badi has two arms: an agency arm providing B2B youth solutions and the Badi Next platform reaching youth directly. These two arms form a mutually reinforcing flywheel — agency work adds value to the platform, and as the platform grows, the agency's offering strengthens.

We work with brands in FMCG, fintech, technology, telecommunications, retail, education, and career fields. The common point: any brand whose target audience is entirely or partially in the 18–30 age range.

We have been operating based in Istanbul since 2022. As of today, we work actively across Turkey with 250+ brand partnerships, 2,700+ active campus ambassadors, and reach in 81 cities.

We are the only structure in Turkey that manages agency services and its own digital platform simultaneously. Additionally, we have a proven reach infrastructure with a 200 university campus network, 2,700+ ambassadors, and a 500,000+ young talent data pool. Figures are not just words — they are measured in every campaign.

The first step is a discovery meeting. Our business development team understands the brand's needs, target audience, and expected outputs. Then, a customized solution package and proposal are prepared. The entire approval process is usually completed within 3–5 business days.

Yes. An Account Manager is assigned to each client. You only communicate with this person; the relevant solution units work coordinately in the background. The coordination burden remains entirely with us.

Both are possible. For one-off needs, the project-based model works cleaner. For brands with continuous youth communication or employer brand goals, a monthly retainer is a more efficient and cost-effective option. We evaluate together which model is suitable for you.

KPIs and reporting calendar are clearly determined at the beginning of each project. Interim reports are presented during the process, and a comprehensive result report is presented at the end of the project. We measure and report all metrics from campus activations to influencer campaigns.

Yes. Thanks to our active campus ambassador network in 81 cities and our field operation partners, we conduct projects throughout Turkey.

We have six solution areas: Youth & Campus activation, event & production, creative content & strategy, influencer & talent management, technology & digital infrastructure, academy & education programs. A single unit can work for a single need, or integrated packages where multiple units work coordinately can be offered.

It covers all activities aimed at creating brand visibility and interaction on university campuses: ambassador program setup, club sponsorships, campus events, stand activations, young consumer research, and employer brand communication.

Yes. Individual services such as only creative content production, only campus activation, or only influencer campaign can also be taken. A complete package is not mandatory.

We offer integrated solutions covering campus-oriented employer brand communication, internship and career program visibility campaigns, access to young talent, brand content package over Badi Next, and recruitment activations. We have special expertise in this field.

Badi Next works as a reach channel complementing agency services. B2B packages are available to make your campaign visible on the platform, publish branded content, or directly reach the youth community.

200 university campus network, 2,700+ active brand ambassadors, 400+ student clubs, 500,000+ young talent data pool, 750+ creators and influencers, 80,000+ WhatsApp community members. This reach is managed live and actively.

In each university, we have ambassadors who represent Badi, implement brand activations in the field, and manage community communication. Ambassador selection, training, and coordination are entirely managed by us. The brand does not have to direct the process.

Our main expertise and strongest infrastructure are in the 18–30 age segment. We cover this entire audience: students, new graduates, and working youth. We clearly state that we are not suitable for campaigns going outside this range.

We have active working relationships with 750+ creators and influencers. A wide range from micro to macro, campus-oriented nano creators to industry channels. We make the right matching according to brand and campaign goals.

Each project is priced with a customized proposal according to scope, duration, number of solution units, and outputs. There is no fixed price list — this is because each brand's need is different. To get a proposal, you can reach out to business@badicompany.com.

We usually recommend a minimum duration of 3 months. Since youth communication requires sustainable relationship building rather than short-term tactics, it becomes difficult to obtain the expected efficiency in short-term retainer models.

Yes. We work for brands of all sizes. We can design scope-oriented, budget-appropriate project packages for SMEs and startups. If you share your budget range before the meeting, we suggest the most suitable structure.

You can email business@badicompany.com or call +90 850 480 6684. You can also reach us via badicompany.com.

For standard projects, a customized proposal is presented within 3–5 business days after the discovery meeting. For urgent or large-scale projects, the process is determined in advance.

You can follow @badihq account on all channels. We are active on Instagram, LinkedIn, TikTok, and X.